Data governance has to become systematic, as big data multiplies in type and volume, and users seek to answer more complex business questions. Data Management has gone from a singular discipline to a more complex discipline, affecting how we conceptualize the problem of Data Management and our understanding of data. Businesses benefit from data governance because it ensures data is consistent and trustworthy. This is critical as more organizations rely on data to make business decisions, optimize operations, create new products and services, and improve profitability.